← All the questions · Costs, margins and prices

01 · Finance · Costs, margins and prices

A competitor has cut prices sharply: how should I respond?

What you get

What this competitor’s price cut costs you, for the share genuinely attributable to it, how far you can follow without losing money, and the response that best protects your margin.

A dedicated expert follows your request from start to finish, and the answer is put in place with you.

How we get there

  1. We isolate the effect of its cut on your sales.
  2. We set how far you can go down.
  3. We compare responses and recommend the safest.

And then, if needed

  • MarketsPositioning and offer reviewed
  • FinanceCosts reduced where possible
  • MarketsRegular competitor review

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